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| Angel and demon customers ： ウィキペディア英語版 |
Angel and demon customers
Angel and demon customers is a marketing concept dividing customers into two groups.〔Kotler and Armstrong 2008, p. 24-25.〕 Angels customers are profitable, whereas demon customers may actually cost a company more to serve than it makes from them.〔
Demon customers attempt to extract as much value as possible out of the seller.〔 Examples of demon customer buying behaviour:
* Buying discounted merchandise designed to boost store traffic, then resell the goods at a profit on eBay.〔
* Buying a product, apply for rebates, return the purchases, then buy them back at returned merchandise discounts.〔
==Notes==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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